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The Fastest-Growing Format in Publishing: Audiobooks

Jul 25, 2016

ByJENNIFER MALONEY

 

The digital revolution that flummoxed the music, movie and publishing industries has given rise to a surprising winner: the audiobook.

 

Audiobooks are the fastest-growing format in the book business today. Sales in the U.S. and Canada jumped 21% in 2015 from the previous year, according to the Audio Publishers Association. The format fits neatly in the sweet spot of changing technology and changing behavior. Carrying around a pocket-size entertainment center stuffed with games, news, music, videos and books has conditioned people to seek out constant entertainment, whether walking to a meeting or sitting in a doctor’s office. For more multitasking book-lovers, audiobooks are the answer.

Read More: http://www.wsj.com/articles/the-fastest-growing-format-in-publishing-audiobooks-1469139910